THE CLIENT


images

ECSA Recruiting & Headhunting, which started off as a female recruiting company, ECSA Female Recruiting & Management, puts every thought into the recruitment and management procedure of both males and females, in order to ensure the highest degree of customer benefit. It has been operating in the Kingdom since 2005 and its record of accomplishments is based on the long-term business relationships it builds and maintains.

ECSA takes pride on identifying the right clients in the market, thus providing specialized recruiting services that amount to flawless service. It studies the needs of the client company down to the core values that it seeks and then provides the correct recruiting solutions.

ECSA further provides training and business management consultancy services.

How It Started


It all started in 2005, when the economy of the Kingdom of Saudi Arabia flourished, giving rise to a vast number of businesses. The Ministry of Labor started supporting women empowerment by launching an ambitious registration and employment campaign, which would add as many as 200,000 women into the Kingdom’s labor force. This would include receptionists, tailor-shop and wedding-hall employees, nutritionists, governesses, marketers, secretaries, photographers, beauticians, caterers, and hospitality and amusement park employees. It was then that ECSA Female Recruiting & Management came into being.Read more

THE BRIEF


In 2005, EBOX was delighted to serve its newly established sister company, ECSA Female Recruiting & Management,with a brand new corporate identity and website.

A year later, the high demand for executives in the workforce led to a sudden change in the company’s image. This meant that a new branding and website were needed to portray ECSA as a headhunter for males as well as a female recruiter.Read more

THE SOLUTION

Let’s get started

Strategy

Art Direction

Graphic Design

Branding

Brochure

Theme Creation

Brand Guidelines

Print

Content Creation

Web Design & Development

CMS

Database Workflow

Database Workflow

Event Management

Packaging

Gift Items

Interactive Presentation

Photography

Video Production

Media & Public Relation

HRMS Solutions


2005

A New Corporate Identity and an Online Presence

A New Start!



As a start-up company, a new corporate identity and online presence were needed to increase public perception about ECSA, where ECSA was to be represented as a female recruiting company,Read more

CORPORATE IDENTITY DESIGN


DESIGN CONCEPT


The design concept was chosen to give a modern, fresh, professional and contemporary look, with a feminine touch. In addition to that, it also had to portray ECSA as a sister company of EBOX Solutions.Read more

LOGO DESIGN


The logo was designed to represent a company that stood for finding unique fresh opportunities for every female.
The look and fonts were chosen to be modern, fresh, professional and contemporary, with the “ECSA” letters written in an original and unique fontas well asdepicting a business concept. The logo of ECSA was given a look and feel similar to the logo of EBOX.Read more

STATIONARY DESIGN


Letterheads and business cards were designed, based on the rational “something that is fresh, original, stylish but yet professional and SERIOUS” to reflect this company in the recruiting business as professional and serious while handling its business and sometimes its future.
The idea was to split four elements in the logo on the backs of four business cards and letterheads.

Letterheads & Business Cards



Letterhead design


Business card design

PRINT


Once all items had been successfully designed, we wanted to ensure the best results in printed. We went as far as Dubai to ensure printouts of the best quality.

WEBSITE DESIGN AND DEVELOPMENT


DESIGN


The website was designed to be unique, original, user-friendly and contemporary as well as consistent with the whole brand image and equity of ECSA. It also added a female touch to it because this is what made ECSA special.

DEVELOPMENT


The website was built on DNN with HTML, DHTML and SQL, with an ASP.NET Component and an admin control panel.

LAUNCHING


EBOX was proud to announce the successful launch of our very first website of ECSA.



2006

A New Branding, and A New Website

A Makeover!




Due to excessive projects assigned to clients of ECSAs in a year, the workforce demand for senior employees and employees in managerial positions like CEOs, CFOs, CIOs, COOs and directors increased.Read more

THEME DESIGN

DESIGN CONCEPT


Although ECSA was now recruiting both males and females, it still supported its initial vision of women empowerment. Therefore, a unique design concept was created which portrayed freedom to women. It showed that when given the opportunity, women, irrespective of religion, race and creed could achieve all sorts of dreams.

LOGO DESIGN


The symbol used previously was used again, to maintain harmony with the previous logo and the logo of ECSA. However, as image to be portrayed now was that of a company targeting both males and females, the color scheme and font were changed. As the previous logo, the new logo continued to give a modern, fresh, professional and contemporary look.

A new logo was designed to be in harmony with the previous logo, but at the same time given an attractive and professional touch.

SLOGAN

After careful thought and consideration, we came up with a new slogan, “Hire & Higher” to go with the new concept –after all, for a company to go “Higher”, it needs to “Hire” a good, competent staff, doesn’t it? This is what ECSA is here for.
The new slogan turned out to be very popular among the public.

STATIONARY DESIGN


A unique approach was used to create the stationary designs, with different design for each stationary item but following the same concept.

Three designs were created for the business cards, with the back of the each card designed with a different element. A woman from a different culture was used on each card, depicting freedom and empowerment for women from all cultures.

Letterheads were also designed, following the same concept. This time, there was only one letterhead design, portraying the dreams of women from various cultures, contrary to the letterheads made before, with a different element on the back of each letterhead.

Envelopes were also designed.Following the same approach as the rest of the designs, different elements were used to design the two sizes of envelopes.





Letterheads, Visiting Cards & Envelopes




Letterhead

Visiting Cards

Envelopes

MARKETING COLLATERAL


A folder was designed again for the BIG event. The outside of the folder was designed with elements form the concept, with a red background; while the inside was designed with a blue background, mostly plain.
A leaflet was also designed, based on the same concept.



Leaflet & Folders



Leaflet

Folder Sample 1

Folder Sample 2

WEBSITE DESIGN & DEVELOPMENT


DESIGN

A Renewed Look!

The new site designed was very stylish and attractive, with styles and colours consistent with the corporate identity, yet conveying the message to support women empowerment. The site was simple, clean and user-friendly at the same time, offering the best experience a user could get.



DEVELOPMENT & LAUNCHING


The website was built on a CMS with DNN, HTML, DHTML and SQL. A database was created to allow applicants to register and upload their CVs.



2007

The Great Launch - Event Management, Media Coverage, Photography and Videography

Do You Think We Didn’t Launch the Site After All That Effort?




EBOX was highly excited to manage an event for ECSA at such a large scale, which would be attended byclients from all over the country and various high-profile guests.Read more

THE PREPARATION AND ORAGNISATION

Time is Ticking!

The organization of the event took tremendous efforts from both parties. A list of tasks to be carried out was written, along with whom they were assigned to – the Administration, Marketing Department, Production Department, EBOX CEO or ECSA Executive Director. A detailed checklist of all tasks was created, along with the responsible persons, progress made and remarks.

ERROR-FREE LAUNCH OF THE WEBSITE


The most critical prerequisite of the launch was to ensure that all QA Tests had been successfully carried out on the new website and that the launched website was totally error-free. Without the successful launch of the site, the whole launch would have turned into a disaster.

GUEST OF HONOR


One of the biggest decisions to be made was the selection of a Guest of Honor for the Grand Event. Starting from a list of several highly regarded personalities, we narrowed down the list until wearrived at our final result – HH Prince Abdullah Bin Faisal Bin Tutki Al-Adbullah AlSaud.

GUEST LIST


Several versions of a guest list were written which contained contact information of the guests and the names of companies they worked for. The lists were categorized based on two criteria: the designations or job titles of the guests and the types of industries of the companies.

A CONSPICUOUS VENUE


The event was to be held in a conspicuous venue, set up in a uniform way consistent with the basic theme of _ Hire Higher _ “elevation”, including podium, tables, food menu, lightening and posters. This was to convey the message to all high-profile guests that ECSA was ready to serve them.

THE CHOSEN PLACE


Several decisions were made regarding the venue of the grand event.
A conspicuousness venue was needed. Several places were taken into consideration. The list was narrowed down to 5 places, which was tobe popular among all the guests. Several other factors needed to be considered before selecting the most suitable place. We spent a week just tasting the delicious foods of various restaurants, to find the best choice for our respected guests.

The best place to host our respected guests was chosen to be the Spazio Restaurant, located on the 77th floor of the Kingdom Tower.

EVENT AREA SETUP & DECORATIONS


With the venue decided, further arrangements needed to be taken care of.

A white color and snow theme was chosen for the decoration, with white carpet, white flowers and white chair covers. Tables were decorated with items from nature: flowers, rocks and pieces of wood, with an imitation of snow around the tables.

Music was selected for the event and flowers chosen to decorate the area. The hall was decorated a few days prior to the event.
PICTURE OF DECORATIONS ON TABLE (CROPPED FROM PICTURES PROVIDED)

A menu was also planned with two choices of three-course meals. “A la carte” cigars were also placed on the bar for our renowned guests.



ATTENTION TO DETAILS


Laptops were arranged for use by staff members during the event and two plasmas were set up for displaying the presentation.

ABAYAS


We wanted all our staff members to dress up uniformly, to be easily distinguished among the crowd. Thus, we came up with this idea to design Abayas with sky blue ribbons to represent ECSA, to be worn by both EBOX and ECSA staff on the day of the grand event.

BADGES


Badges were designed for the ECSA staff, EBOX staff and guests. The guest badges were further divided into badges for IT, HR and other guests.
The badges were printed and attached to badge holders.

POSTERS


Two copies of the posters were printed and installed on stands outside the event area.













OUR SPECIAL GIFT


Just as we gave a calendar before the event to give a preview of our event, we wanted to wanted to leave our mark by presenting our special gift to our guests. A gift box was designed with colors and elements from the concept, from both inside and outside. Additionally, the interior of the box was specially designed to hold a USB.Read more

SELECTION OF SPEAKERS


No event is complete without speeches! Speeches of the hosts and organisers – were written and prepared. Ms. Nisreen Hakim from Al-Akhbaria channel would be hosting the event, with speeches given by Ms. Saima Sofi, the Executive Director of ECSA and Mrs. Dalia Fatani, the Communications Consultant of EBOX.

Arrangements were also made to select speakers among our honourable guests and contact them before the BIG day.

PREPARATION FOR THE MEDIA COVERAGE


MEDIA CAMPAIGN

It was decided for the event to have a complete press coverage, rather than a pay ad and a media plan was discussed. The concept, content and frequency for a media campaign were determined, to be broadcasted in January and February.





PRESS RELEASES

A PR campaign was needed to introduce ECSA and its successful launch.News papers and/or magazines were selected for the press releases and was content written in both English and Arabic.





INVITATION FOR INTERVIEWS

Our selection of distinguished guests extended their support by agreeing to our request to introduce ECSA and its mission and vision, through their interviews.



EVENT PROGRAM


The event program was designed, with text written in colors harmonious with the ECSA concept. A red background was used for the program.

A CATCH IN THE INVITATIONS


An extremely attractive envelope was needed which would catch the eye of the viewer, along with an invitation card which would not only encourage the reader to have a second look at the card, but also convince him to attend the event.

A DESIGN BOUND TO IMPRESS EVERY EYE




With a dark blue, light blue and silver color scheme and embossed and engraved images, the invitation card was bound to impress every eye which saw it.

The invitation card was designed with elements from the concept and printed on a thick paper to be double sided, with one side designed in English and the other in Arabic. Every minute detail was taken care of in finalizing the invitations – even names of recipients were checked to ensure that they were spelled correctly.

A UNIQUE ENEVELOPE TO COMPLEMENT THE CARD


An envelope was designed in blue, on a black background, with the design and slogan engraved and the ECSA logo embossed when printed; to go with the invitation. The envelope design was also printed on thick paper, which was then folded as an envelope. This special envelope was shaped just by folding!

The invitation was inserted into the envelope, along with the program of the event and a business card. The names of recipients were inscribed in silver ink on the flap of the envelopes, thus adding a personal yet stylish touch.

But that’s not all – the last step in finalizing the envelope was securing up the envelope with a thin, blue ribbon; tied up in a bow.

The envelopes were delivered to the guests in person. A follow-up phone call was made to ensure that each envelope had safely reached its destination.




OUR HONOURABLE GUESTS


Executives and managers of all clients of EBOX were invited, as well as certain ambassadors, VIPs and media agencies. This made up over a hundred guests in all.

MARK YOUR CALENDAR


We prepared a special surprise for our guests as a preview of whatthey might find at the event. An event calendar was designed for all twelve months, with pages for all months designed with different graphics and color schemes. The slogan was also added. The date of the event was highlighted so as to avoid conflicts with any other engagements of clients.

The cover of the calendar was designed with the butterfly element from the concept, with the slogan written in red to be in harmony with the butterfly. Elements of the concept were once again embossed. The date and time was hand-written on a sticky note and stuck outside the calendar, again to add a personal touch.

The calendars were also delivered to the guests with the invitations, as our first reminder for the big event.







EMAIL SHOTS AND SMS CAMPAIGNS


This was our second step in making sure that our worthy guests would not miss the grand opening.

Three email shots were sent to all guests, as a reminder for the grand event – eight days before the event, two days later and on the very morning of the event!

Mon 15 Jan Mon 16 Jan Mon 17 Jan Mon 18 Jan Mon 19 Jan Mon 20 Jan Mon 21 Jan Mon 22 Jan Mon 23 Jan
8 days to go 6 days to go Today is the day

An SMS campaign shot was also sent a week before the BIG day. It was followed by two more messages …Read more

TODAY IS THE DAY

Let’s Enjoy!





A WALK THROUGH THE EVENT


At the entrance










Cigar Lounge








Registration










Dinner time


SPEECHES BY OUR ESTEEMED GUESTS



Several esteemed personalities were invited to the stage to deliver their speeches. The first speech was delivered by our Guest of Honor, HH Abdullah bin Faisal bin Turki Al Abdullah, former Chairman of the Royal Commission for Jubail and Yanbu and Former Governor of the SAGIA.


HH Abdullah bin Faisal bin Turki Al Abdullah

former Chairman of the Royal Commission



Ms. Saima Sofi

Executive Director of

ECSA



Mrs.Dalia Fatani

The Communications Consultant of

EBOX



Mr. Ehab Al-Gari

Chief Administration Officer of

SAMA

A WORD FROM OUR SPECIAL GUESTS


A special thanks goes to all our special guests who agreed to support the event with their kind interviews for the media campaign

An interview Mr. Ihsan Bu-haliaga was also included in the campaign.

An interview Mr. Ihsan Bu-haliaga was also included in the campaign.

An interview Mr. Ihsan Bu-haliaga was also included in the campaign.

An interview Mr. Ihsan Bu-haliaga was also included in the campaign.

An interview Mr. Ihsan Bu-haliaga was also included in the campaign.

...
...

PHOTOGRAPHY

The desire to capture joyful moments of an enjoyable experience makes a photo session an integral part of any event, and so we decided to fulfil this desire by arranging for a professional photographer. Photos were taken of the event area, staff, speakers and the guests.

THANK YOU

One Last Thing!

We expressed our appreciation of all those who attended the great event by greeting them with a “Thank You” SMS the very next morning. We couldn’t let our guests forget us so soon.

MEDIA COVERAGE

MEDIA CAMPAIGN

We expressed our appreciation of all those who attended the great event by greeting them with a “Thank You” SMS the very next morning. We couldn’t let our guests forget us so soon.

PRESS RELEASE


Content in English and Arabic was provided to Leo Burnet agency for the press releases. Newspapers and magazines wereselectedto release the presses. The presses were published in Al Madinah, Al-Hayat, Al Nadwah, Al Eqtisadiah, Okaz, Alyaum, Al-Jazirah, Arab News, Al Bilad, Al-Jazirah and Al Riyadh newspapers forJanuary and March 2017.

Al Eqtisadiah – 17/01/07
Okaz – 17/01/07
Alyaum – 17/01/07
Al-Jazirah – 23/01/07

Arab News – 23/01/07
Al Bilad – 23/01/07
Okaz – 23/01/07
Alyaum – 17/01/07

Al-Jazirah – 25/01/07
Al Riyadh – 27/01/07
Al Nadwah– 28/01/07
Al Eqtisadiah – 31/03/07


2010

A Website with Online Job Applications

Our Next Stop!



By 2010, the number of job applications received by ECSA received its peak, which made the manual management of these applications impossible.Read more

DESIGN


With our UX Strategy, all pages and screens of the site were designed to be consistent with the corporate identity of the client, before moving on to the Development phase.

DEVELOPMENT


The site was developed onacustom CMS, with PHP and MySQL, based on the requirements specified in the RSD.

Two separate dashboards were developed.

From his dashboard, a Jobseeker was able to check emails, view/edit “My Profile” and “My Resume”, search for jobs, view “Favourite Jobs” and “Matched Jobs”, check the status of “Applied Jobs”, apply for jobs and view “My Statistics”.Read more

LAUNCHING


EBOX was pleased to announce the launch of the new site with its new database that would surely speed up the hiring process ofall types of Jobseekers.



2017

A Human Resource Management System Application

Our Next Stop!




Due to an economic recession over the next few years, many of ECSA’s clients were forced to lay off their current employees and/or cut back or freeze on new hiring. As a result, many companies were in need of computerized HR solutions to compensate for the loss in the HR staff.Read more

DEVELOPMENT


The application was developed on .NET technology, Microsoft SQL Server database, MS Reporting Services, MS Analysis Services and Ajax controls with a support for any additional features to be published within the same application framework in the future.

CUSTOMIZATION


Once the application had been designed, it was customized to give a look and feel consistent with the client’s corporate identity, to give the desired user experience.



Coming Soon!

Worth the Wait!




This was an intricate project which has prolonged over two years. But don’t worry, we promise that the result will be worth the long wait.

HERE IS HOW OUR RELATED WORK LOOKS LIKE


LIKE WHAT YOU SEE

STAY UPDATED!

SUBSCRIBE

TO OUR NEWSLETTER




Like what you see?

Why not pop in for a coffee or given us a call to discuss your project?



  • Get In Touch

    +966-(0)-114650022 | +966-(0)-114650044

  • Drop Us a Line

    marketing@ebox-solutions.com

  • Visit Us

    Olaya, Riyadh, KSA (Google Map)